A website is your most important business marketing tool. The right URL and content elevates your visibility, credibility, customer confidence and interaction with your company..
Your website also simplifies your business processes. Adding a custom database, integrating an inventory control or accounting system reduces time spent on paper work and enables you to share select portions of your data with coworkers and colleagues.
A comprehensive database design may not be the thing rocking your business, however, collecting better information about your customers, and acting on that info, can improve your bottom line.
Systems integration connects your Internet business with other independent systems automatically exchanging data in both directions. Things like shipping, accounting, financial systems, ERP, inventory control and fulfillment, to name a few, can be automated facilitating operational cost savings, flexibility of business activities, enhanced customer service and consequential customer loyalty.
If big data is your core strategic asset an Enterprise system (ES) promises the seamless integration of all the information flowing through your company from financial and accounting information to human resource, supply chain and customer information.