Marketing strategy 101,
add print, add power.
An effective marketing campaign works best when print is used with other media as one element of an integrated solution.
Why print? It’s available in both large and small numbers, can be accessed easily, and is engaging, versatile and creative. And perhaps the most important benefit of print media is tangibility.
Plus, unlike digital media, the lack of distractions when reading print allows the reader to get to the moment when he is fully engrossed in the information.