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The Key to Consumer Brand Engagement

Responsive Design

The Key To Consumer Brand Engagement

With the rise of mobile devices and their ability to offer tailor-made experiences at home or on the go, it's no surprise that mobile is the key starting point for consumer brand engagement. Today's mobile users have an insatiable appetite for mobile satisfaction - and companies that miss the mark are consequently folding to the competition. If consumers can't find what they want, when they want it, they'll find another brand in as little as two minutes who will deliver. In a mobile-first era where consumers will retry an app only one or two times, it's critical that brands go beyond making a first impression and fashion mobile experience on the deeper level.

The obvious answer is to remove the clutter, leaving the consumer with a simpler experience as they look for the content they want. Such well-designed, seamless and elegant interactions are the holy grail of experience. But what few organizations know is that behind such intuitive design is a process that's rife with complexity. Consumer behavior varies by region, industry, age and even within segments-what's simple and easy to use for one group may be cumbersome for another. With all kinds of customers accessing mobile from different points along their journeys, and each of them searching for a unique experience, it becomes critical for organizations to serve each customer the experience they desire.

One way to deliver experiences that are meaningful and that allow consumers to more easily get what they want, when they want it, is to offer personalized experiences based upon their behavior, age and interests. An organization that delivers a personalized experience and fulfills its promises across channels has a greater ability to attract, convert and retain customers. In doing so, that organization creates relationships that inspire loyalty, reduce acquisition costs and increase the customer's lifetime value to the brand. Personalization is a key component of unified customer experiences, and with the rise of valuable new consumer groups, the pressure is on to win new customers and build loyalty with existing followers.

Born and raised on technology, Millennials are a force to be reckoned with-and a demographic that brands can't afford to fall short on. At 83.1 million strong, Millennials are the largest generation in U.S. history. And in the U.S. alone, they're expected to spend about $200 billion annually by 2017. As they grow in importance, it becomes even more crucial for brands to embrace mobile and invest in the tactics and technologies that deliver engaging mobile experiences. To win customers and keep an edge over the competition, it's time to go past the surface and discover how to connect with customers on a deeper, more meaningful level.

To that end, Los Angeles Web Design provides a wide range of knowledge and business development skills to assist businesses in understanding consumer behavior and how to maximize your position in the marketplace through outstanding content development, graphic design and programming.